ACMETIC.COM

What is a domain name?

By 기븐존
8월 9, 2022

What is a domain name?
Quite simply a domain name is the address of your website. When you type www.yoursite.com into your address bar, you are actually typing the domain name. If you use a URL shortener, which is the most common way, a shortener such as Bitly will shorten it to a shorter domain such as bit.ly/yoursite.

Why it is so important
The domain name is important for a number of reasons. When your site is up and running, you need to tell people about it. There are a whole lot of ways to do this, but the most common way is to use social media. People will sometimes mention your site in social media, but why not encourage it? If someone likes your product and they like it enough to share it with their friends, then it is your job to make sure they find out about your site. When someone reads the tweet or sees your post and they do not recognise the link, they will probably not click on it.

You can get around this problem by using your short URL to link to a page where the reader can find out more about the site. If you add the http:// then the web address is actually attached to your domain name.

Add keywords to your URL
This is of course the most important reason to buy a domain name. So here are a few tips for you.

Make sure you include the name of your business
The domain name is not just the name of your business, it is also the name people are googling to find your website. If you are a businessman then you probably already know about this. However, there are a number of people who just invest in a brand name and forget the important part. You cannot just buy a brand, you must also buy a business name. When you buy a domain name, you need to make sure that it is consistent with your business and your name.

Use keywords
As mentioned above, your domain name should contain keywords people are searching for. For example if you sell coffee, then in the name, you can include “coffee” or “coffee shop”. You can also use your business name or shortened versions. For example, if you are a New York coffee shop, then you can include “NYC Coffee”.

Add geographic names
Another tip is to include geographic names. If you are in Stanford (Silicon Valley), then you may want to include the word “Stanford”, or if your shop is in Toronto, then you may want to include “Toronto”. These are geo-targeted searches and can help your business rank well for relevant searches.

The name
The first two points are very important, however, you have to remember that the name is just as important. Do not go for the crazy short domain name, avoid hyphens and make sure the domain name is easy to remember. It needs to be simple enough for anyone to remember.

When choosing a domain name you need to make sure that it fits into your brand. You can use an abbreviation of your brand, it does not have to be a full stop.

If you are looking for help choosing a domain and brand for your company, please get in touch. We offer free domain reviews and free domain name advice.